Brazilian Footwear, the export promotion program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), is taking 33 Brazilian brands to the Colombia Mission. The initiative, held from June 9 to 11, includes a showroom for international buyers and a Photocall, a traditional image-driven event held in collaboration with the Colombian press.

The Mission kicks off on June 9 with the Photocall, a relationship-building event between the local press and Brazilian brands, held alongside the showroom at Hotel Cosmos 100, in Bogotá. Colombia, the fifth main international destination for Brazilian footwear among more than 160 countries, imported around 2.5 million pairs from Brazil in the first four months of 2025. “The Colombian market is strategic for our companies—not only because of the volume shipped there, but also due to its demand for products that combine fashion, quality, and innovation,” says Carla Giordani, from Abicalçados’ Business Department. According to her, the initiative is expected to attract buyers from Colombia’s main consumer markets as well as neighboring countries.

Participating in the Colombia Mission with the support of Brazilian Footwear are the brands: 365 Soft, Actvitta, Autência Chinelos, Azillê, Beira Mar, Beira Rio, Bonton Leather Care, BR Sport, By Cool, Camin, Esplêndida Calçados, iTweens, Marina Mello, Mini Sua Cia, Modare, Moleca, Molekinha, Molekinho, Novopé, Pampili, Pé com Pé, Renata Mello, Repplay, Sandálias Apuana, Sandbell, Santinelli, Solis Brasil, Softli, Sua Cia, Suzana Santos, Usaflex, Vitzi, and Vizzano. 


About Brazilian Footwear
Brazilian Footwear is an export promotion program developed by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to increase the international presence of the Brazilian footwear industry and its brands through development, trade promotion, and image-building initiatives. Currently, more than 305 companies are part of the program, which generated US$116.5 million in business for supported brands last year. Participation is free of charge, and interested companies should contact Abicalçados. Learn more at: www.abicalcados.com.br/brazilian-footwear.

About Abicalçados
Abicalçados is the organization that represents Brazil’s footwear industry—the fifth largest producer of footwear in the world and the largest in the Western Hemisphere. Founded in 1983 and headquartered in Novo Hamburgo (RS), Abicalçados includes companies of all sizes among its members, which together account for more than 65% of all pairs produced in the country. The organization represents an industry that directly employs around 300,000 people. Its mission is to represent, defend, develop, and promote the Brazilian footwear industry with respect, excellence, and results.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a wide range of trade promotion activities aimed at boosting exports and enhancing the value of Brazilian goods and services in international markets. These include trade and prospecting missions, business matchmaking rounds, support for Brazilian companies participating in major international trade shows, and visits from foreign buyers and opinion makers to learn about Brazil’s production capabilities, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that contribute to the competitiveness of Brazilian companies and the country.  Learn more: https://apexbrasil.com.br.