With a record number of brands, Brazilian footwear will be present next month at the 100th edition of one of the world’s leading trade shows in the sector. MICAM Milano, celebrating its centennial edition, will feature 79 Brazilian brands at the event, which will take place from September 7 to 9 at Fiera Milano (Rho) in Milan, Italy. The participation of the Brazilian footwear industry is made possible by Brazilian Footwear, an export-promotion program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). 

Traditionally, Brazil is the third-largest international delegation at the trade show, which brings together more than one thousand exhibiting brands and welcomes buyers from 150 countries. According to Paola Pontin, Business Coordinator at the Brazilian Footwear Industries Association (Abicalçados), the event holds strategic importance for Brazilian companies. “Brazilian Footwear has supported the country’s participation since 2007, and over these 18 years, MICAM Milano has been essential in expanding the presence of Brazilian-made footwear abroad, opening new markets, and strengthening international clients. It is an opportunity for us to showcase the features and unique qualities of the world’s fourth-largest footwear-producing industry—and the largest in the West.”

Runway Show
The traditional runway shows organized by the trade show will once again feature Brazilian participation. And in this 100th edition of MICAM, it will also set a record. The 15 brands selected to take the spotlight on the runway are: Arezzo, Bottero, Camminare, Ferracini, Itapuã, Melissa, Opananken Antitensor, Pegada, Ramarim, Santa Lolla, Savelli, Schutz, Variettá, Vizzano, and Voices Culture. “This is yet another occasion where the Brazilian footwear industry stands out and has the opportunity to showcase the full diversity of its production,” emphasizes Paola.

The 79 Brazilian brands participating in this edition of MICAM Milano with the support of Brazilian Footwear are: Actvitta, Adrun, Anatomic Prime, Anatomic Shoes, Andacco, Andine, Archetti, Arezzo, Azillê, Beira Rio, BR Sport, Camminare, Campesi, Capelli Rossi, Carrano, Cartago, Cecconello, Comfortflex, Cristófoli, Dakota, Degalls, Democrata, Dian Patris, Divalesi, Ferracini, Ferricelli, Grendene, Grendha, Guilhermina, Ipanema, Itapuã, Jorge Bischoff, Jotape, Killana, Kolosh, Kolway, Levecomfort, Leveterapia, LigthGel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Maithë, Melissa, Mini Melissa, Mississipi, Modare Ultraconforto, Moema, Moleca, Molekinha, Molekinho, New Face, Opananken Antitensor, Pegada, Petite Jolie, Piccadilly, Pink Cats, Ramarim, Renata Mello, Rider, Santa Lolla, Santinelli, Savelli, Schutz, Stéphanie Classic, Suzana Santos, Tabita, Usaflex, Valentina, Variettá, Verofatto, Vicenza, Villione, Vizzano, Voices Culture, Werner, Wirth, and Zaxy. 

About Abicalçados:
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fourth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 290 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more: abicalcados.com.br

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 128,3 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home