A delegation of 29 Brazilian footwear brands is packing its bags to take part in the 104th edition of Expo Riva Schuh, in Riva del Garda, Italy. Brazil’s participation in the event—held from January 10 to 13, 2026—is supported by Brazilian Footwear, the industry export-promotion program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). 

Paola Pontin, Business Coordinator at Abicalçados, notes that the trade show is among the most international in the world. “It is a key platform for diversifying markets for Brazilian exports, especially at a time of uncertainty in the international landscape,” she says. According to her, the event welcomes visitors from more than 100 countries, mainly from Europe, the Middle East, and Asia.

Taking part in Expo Riva Schuh with the support of Brazilian Footwear are the brands Actvitta, Andacco, Ala, Awana Group, AXG Export, Beira Rio, Boaonda, Bonton Leather Care, Bebecê, BR Sport, Capelli Rossi, Democrata, Globo, GVD International, Jorge Bischoff, Kidy, Klin, K360, Loucos & Santos, Madeira Brasil, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Piccadilly, Santinelli, Vizzano, Werner, and Zatz.



About Brazilian Footwear:
Brazilian Footwear is an export-incentive program developed by Abicalçados in partnership with ApexBrasil. The program aims to expand the presence of the Brazilian footwear industry and its brands in the international market through development initiatives, trade promotion, and image-building actions. Today, around 300 companies are supported by the program, which generated US$ 128.3 million over the last year for the Brazilian companies backed by Brazilian Footwear. Participation is free of charge, and interested companies should contact Abicalçados. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About the Brazilian Trade and Investment Promotion Agency (ApexBrasil):
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a wide range of trade-promotion initiatives aimed at expanding exports and enhancing the value of Brazilian products and services overseas, including prospective and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, and visits by foreign buyers and opinion leaders to experience Brazil’s production structure—among other business platforms that also seek to strengthen the Brazil brand. The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors that are strategic to boosting the competitiveness of Brazilian companies and the country as a whole. Learn more: https://apexbrasil.com.br.