The Brazilian Footwear Industries Association (Abicalçados), through Brazilian Footwear—its export promotion program developed in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—will hold the second edition of its Trade Mission to Chile. Scheduled for July 21–22, the initiative will take place at the NH Collection Plaza Hotel in Santiago.

Carolina Eccel, from Abicalçados' Business Department, explains that during the two-day event, the 32 confirmed Brazilian brands will participate in business meetings with local buyers. The meetings have been scheduled in advance through a matchmaking model that aligns buyers' sourcing needs with the offerings of Brazilian suppliers. According to Eccel, although the initiative is relatively new—its first edition was held last year—the Trade Mission has attracted growing interest from Brazilian companies. “The very first edition generated more than BRL 8 million in business. The event delivers excellent returns not only in terms of business generated, but also by strengthening brands' positioning in one of Latin America's leading markets,” she says. Last year's edition brought together 23 Brazilian brands, compared with the 32 confirmed for the 2026 event.

The Trade Mission will begin with a press networking event. On July 21, invited journalists will be introduced to the latest collections from each participating brand.

Participating in the second edition of the Trade Mission to Chile, supported by Brazilian Footwear, are the brands Activitta, Beira Rio, BR Sport, Bkr, Cravo & Canela, Confortale, Democrata, Ferricelli, Giulia Domna, Jotape, Klin, Lança Perfume, Maithe, Manchester, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Novopé, Perlatto, Petite Jolie, Pyramidis, Radamés, Renata Mello, Santa Lolla, Santinelli, Sound Shoes, Sound Kids, Suzana Santos, Vizzano, World Colors, and Zohla.

About Abicalçados:
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fourth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 290 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more: abicalcados.com.br

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 113,5 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.