The Brazilian Footwear Industries Association (Abicalçados), through Brazilian Footwear, a program to support exports in the sector promoted in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), will take 76 national brands to Micam Milano, in Milan/Italy. The exhibition will be held between February 18th and 21st, at Fieramilano (Rho).

Considered one of the main trade fairs in the world for the footwear segment, the show receives, twice a year, more than a thousand brands from around the world. The Commercial Promotion analyst at Abicalçados, Paola Pontin, points out that the Italian fair generates good expectations for Brazilian shoemakers, due to the qualified visit of international buyers, mainly from Europe, the Middle East and Asia. According to her, the year 2024 should be a recovery one for Brazilian exports. "International fairs have a fundamental role for shoe exports. Last year, in international actions supported by Brazilian Footwear alone, whose fairs are the most commercially important, almost R$ 900 million were generated”, she comments. At Micam Milano in February 2023 alone, more than US$ 32 million was generated.

Participating in Micam Milano, with the support of Brazilian Footwear, the brands Dotz, Cartago, Cecconello, Degalls, Grendene, Grendha, Guilhermina, Ipanema, Luiza Barcelos, Luz da Lua, Rider, Santa Lolla, Satryani, Vicenza, Werner, Zaxy, 365 SOFT, Actvitta, Adrun, Andacco, Beira Rio, BR Sport, ByCool, Campesi, Capelli Rossi, Carrano, Comfortflex, Cristófoli, Dakota, Jorge Bischoff, Kolosh, Kolway, LigthGel, Loucos & Santos, Madeira Brasil, Maithë, Mississipi, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Perlatto, Petite Jolie, Pink Cats, Ramarim, Ramony, Solis Brasil, Tabita, Usaflex, Verofatto, Villione, Vizzano, Voices Culture, West Coast, Wirth, Anatomic Prime, Anatomic Shoes, Archetti, Democrata, Ferracini, Ferricelli, Jota Pe, Levecomfort, Leveterapia, Moema, Opananken Antitensor, Pegada, Piccadilly, Savelli, Andine, Eléia, Killana, Stéphanie Classic, Valentina and Variettá.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more:.brazilianfootwear.com.br 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home