Brazilian Footwear, a program to support footwear exports maintained by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (ApexBrasil), promotes, between June 14th and 17th, the participation of three green-yellow brands in the Dallas Apparel & Accessories Market Fair. The event, which takes place in the city of Dallas, United States, is considered strategic, because in addition to generating business with buyers from the region, it promotes the image of the national product in one of the most competitive markets in the world.

Abicalçados' Trade Promotion Analyst Paola Pontin points out that the North American market has been increasing its imports of Brazilian products. Since 2016, when the trade war between the United States and China began, American buyers have gradually replaced the consumption of Chinese footwear by other countries. “In this context, the Brazilian footwear industry shows itself as a sustainable and quality option”, stresses the analyst, noting that Brazil has the largest shoe production structure outside Asia.

Market
Between January and April of this year, Brazilian shoe exports to the United States increased above the overall average. Data prepared by Abicalçados indicate that, in the quarter, 53.72 million pairs were shipped abroad, for which US$ 434.65 million were paid, increases both in volume (+32.6%) and in revenue (+68.2) in relation to the same period last year. Exports to the United States, the main destination for Brazilian footwear abroad, were decisive to the positive performance. For the four months of the year, the sector's exports to the United States increased 100% in volume and 122.7% in revenue (to 8.52 million pairs and US$ 119.3 million).
Participate in the Dallas Apparel & Accessories Market, with the support of Brazilian Footwear, the brands Pegada, Petite Jolie and Schutz.


About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home