The U.S.-based Atlanta Shoe Market, one of the fastest-growing trade shows in the United States, delivered positive results for the 17 Brazilian brands supported by Brazilian Footwear — the export promotion program carried out by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The event took place from February 14 to 16 in Atlanta.

According to a report by Abicalçados, between orders closed and deals initiated during the event, the trade show is expected to generate sales of more than 151,000 pairs, totaling R$11.76 million (US$2.25 million). For Carla Giordani, from Abicalçados’ Business Unit, the results demonstrate that, despite the challenges posed by the U.S. tariff hike on Brazilian footwear, the American market continues to invest in Brazilian products.  “Historically, the United States has been the leading international destination for Brazilian footwear. It is an important and solid market for our brands, which, despite the challenges, maintain a close relationship with American buyers who remain loyal to the attributes of Brazilian footwear,” she emphasizes.

Marking its second consecutive participation at the Atlanta Shoe Market, Bibi reported satisfaction with the results achieved. “We were well positioned in the children’s footwear aisle, so virtually all buyers in this segment visited our booth. We achieved strong results in this market, which is very important for Bibi,” said the company’s Export Coordinator, Luisa Kich. According to her, the footwear company has been expanding its network of local representatives, who can also be found at the trade show.

Also pleased with the results was Schutz, represented by Account Executive Christina Coracini. “The trade show was very positive for us, as it has been in recent years. Orders were placed, and many others were initiated through contacts that we will follow up on in the coming weeks,” she emphasizes, highlighting visits from key buyers from California, Utah, New Jersey, and Florida.

In addition to buyers from the United States, the Atlanta Shoe Market welcomed importers from markets such as Canada, Puerto Rico, Aruba, Jamaica, Panama, Honduras, and even from the other side of the world, South Korea.

The brands that participated in the Atlanta Shoe Market with the support of Brazilian Footwear were Arezzo, Bibi, Bottero, Brizza, Cartago, Cocco Miami, Ipanema, Melissa, Mini Melissa, Pampili, Pampili Mini, Pampili Teen, Pegada, Piccadilly, Rider, Schutz, and Vicenza.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 128,3 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.