Peru Trade Mission strengthens the potential of the market

The 1st Trade Mission of the Brazilian Footwear in Peru was marked by the promising Peruvian economy, the cultural proximity, and the benchmark of Brazilian shoes as synonymous with quality and design. The action was held in Lima from November 11 to 13. Thirty Brazilian brands participated, taking advantage of the business networking meetings to establish over 330 contacts with local buyers, invited through the matchmaking service. The Mission also included a Preparatory Seminar, visits to the local market, and an action geared towards image promotion, Photocall. The initiative was promoted by the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

New target market of the Brazilian Footwear in 2019/2021, Peru stands out because it is in constant growth, with GDP growth above the average registered in other Latin American countries – the forecast is that the country grows by 4% per year up to 2023. For Paola Pontin, Abicalçados Trade Promotion analyst, the positive projections for the Peruvian economy and the potential consumption of the market point to promising business partnerships. During the business networking meetings, we were able to observe the synergy between the Brazilian brands and Peruvian retailers. In addition, our group was well composed, with shoes of all segments, materials, and price ranges, which helped prospecting and attracting  Pontin stresses. The success of the action is proven by its final results: the expectation is that over USD 3.55 million are generated with the sale of about thousand pairs.

The mood was also optimistic among the exhibitors. The showroom surpassed our expectations; we are leaving with some orders and many deals on the horizon. We already knew the market and participated aiming to attract new customers and, obviously, maintain some customers we have already been working; says Fábio Spohr, director of Stéphanie Classic (from the city of Três Coroas, in the state of Rio Grande do Sul). Thiago Guimarães, representative of the childrens brands Plugt and Peki Lili (from the city of Birigui, in the state of São Paulo), shares the same opinion. We received several contacts, and the expectations for the six upcoming months are very good. We still do not work with Peru. Through the Mission, we started to take the first steps. Premiering in Abicalçados; actions, Marina Mello (from the city of Nova Serrana, in the state of Minas Gerais), was satisfied with the contacts it established during the Mission.We are already working with a Peruvian customer. During the event, we received potential buyers, who expressed interest in starting to work with the company, which is beginning to export," says Eduardo Von Reisswitz, Marina Mello export manager. Currently, the company exports to Ecuador, Colombia, Argentina, Chile, and Peru.

Preparatory Seminar and Photocall
In addition to the business networking meetings, the Trade Mission Peru featured a Preparatory Seminar, held before the showroom started. In the morning of November 11, Brazilian entrepreneurs were able to learn more about the Peruvian market through presentations by Cauê Oliveira Fanha, of the Brazilian Embassy in Lima; Carlos Sánchez Badillo, of Apex-Brasil Latin American office; and Iván Olaechea del Valle, director of Citecall Lima; as well as Alice Rodrigues, Abicalçados; Image Promotion Coordinator, and Paola Pontin. After the Seminar, the companies visited the market. Along with the first day of business networking meetings, on November 12 the Brazilian Footwear held Photocall, event that brought together Brazilian brands and Peruvian journalists, opinion formers, and influencers. We realized that television is still very important in Peru, especially with political, economic, and cultural issues; however, fashion is not very prominent. Therefore, we focused our efforts on digital influencers, especially micro influencers, which are very relevant to end consumers. So much so that the guests posted the content they created during Photocall in real time and automatically received a lot of feedback from their followers, wondering where to find Brazilian products,” says Rodrigues.

The brands Usaflex, Di Valentini, Ala, Zatz, Democrata, Shoetherapy, Offline, Sua Cia, Smidt, Mariotta, Coratta, Suzana Santos, Renata Mello, Stéphanie Classic, Werner, Andine, Bebecê, Cecconello, Valentina, Eléia, Kildare, Savelli, Ferrucci, Klin, World Colors, Plugt, Peki Lili, Marina Mello, and Vicenza participate in the Mission.