Micam trade fair will likely generate over us$ 24 million

Considered the biggest footwear trade fair in the world, Micam Milano took place from February 10 to 13 in Milan, Italy, and will likely generate US$ 24.73 million for the 67 participating Brazilian brands. The information is present on the report released by the Brazilian Footwear Industries Association (Abicalçados), which enabled the participation through the Brazilian Footwear, a program supporting footwear export in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Abicalçados’ Trade Promotion analyst, Paola Pontin, highlights that over 400 thousand pairs of shoes were traded on the spot, generating US$ 7 million. “We were surprised by the number of visitors at the Brazilian stands, which was over 1.1 thousand buyers from the world leading markets, especially the ones in Europe,” she says. It is likely that the trade deals negotiated during the Italian trade fair will add US$ 17.37 million to the initial figure. “We noticed that the Brazilian companies were attending people and closing deals on the spot during the event, which is something we hardly see any more in this type of trade fair,” the analyst adds, highlighting the sale performance of men footwear in the event.

Radamés’ export manager, Maurício Ávila, was satisfied with the Italian trade show. According to him, Micam represented a positive surprise, especially regarding the attendance of new and important buyers. “We established contact with new markets in South Korea, Colombia, Georgia, France, Qatar, Thailand, Saudi Arabia, Indonesia, South Africa and Japan,” Ávila says.

Leandro Camargo, Klin’s export manager, also highlights the attendance of new buyers who were not present during the previous Italian trade fair of Riva del Garda. “We’ve had important clients from Croatia, Russia, Romania and Colombia,” he points out, highlighting how important it is for brands to show up, because even when there are no results on the spot, the network activated leads to trade deals throughout the term.

The Brazilian brands Jorge Bischoff, Loucos & Santos, Raphaella Booz, Smidt, Luz da Lua, Dumond, Capodarte, Guilhermina, GVD International, Ferracini 24h, Pegada, Democrata, Ferricelli, Radamés, Sollu, Sapatoterapia, Savelli, Opananken Antitensor, Cravo & Canela, West Coast, Bibi, Contramão, Klin, Ortopé, Piccadilly, Invoice, Andacco, Vizzano, Beira Rio Conforto, Moleca, Molekinha, Modare Ultraconforto, Molekinho, Madeira Brasil, Verofatto, Cecconello, Itapuã, New Face Original, Stéphanie Classic, Ramarim, Comfortflex, Whoop, Capelli Rossi, Indiana Colors of Brazil, Tabita, Wirth, Carrano, Suzana Santos, Renata Mello, Ala, Zatz, Cristófoli, Divalesi, Werner, Killana, Usaflex, Kildare, Anatomic & Co, Moema, Rider, Ipanema, Grendha, Zaxy, Cartago, Boaonda, Cherry, and Petite Jolie participated in the trade show.