Latin America digital business rounds expected to generate USD 2.3 million23/06/2021
Promoted between May 17th and June 11th, the digital business rounds with Latin American buyers are expected to generate more than USD 2.3 million for Brazilian shoemakers. The action was promoted within the framework of Brazilian Footwear, a program of support for footwear exports maintained by the Association ofBrazilian Footwear Industries (Abicalçados) in partnership with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brazil).
The Commercial Promotion Analyst of Abicalçados, Paola Pontin, highlights that the 36 national brands participating in the initiative reported the sale of 149.8 thousand pairs of shoes during the rounds and also in businesses that were lined up. The rounds took place with selected buyers from the markets of Bolivia, Chile, Colombia, Peru and Ecuador.
How it works
The digital rounds are virtual meetings between Brazilian footwear companies and buyers from selected countries, and all schedules are personalized for each of the participating brands, according to the intersection between offers and needs (matchmaking).
Participated in this year's action the brands Petite Jolie, Marina Mello, Suzana Santos, Renata Mello, Azillê, Pegada, Perlatto, Ferrucci, Bebecê, Alls, Penalty, GVD, Beira Rio Conforto, Activitta, BR Sport, Moleca, Molekinha, Molekinho, Vizzano, Modare Ultra Conforto, Le Fantymy, Werner, BSB, Zagga, CCR, Pisom, Kildare, Plugt, Prime Export, Tabita, Batatinha, Hinara Calçados, Gabriely Cardoso, Arezzo, Mark Shoes and Akazzo.
About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through actions aimed at development, trade promotion, and image, focusing on the international market. Learn more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand. Learn more: www.apexbrasil.com.br.