Italian footwear fair will feature 76 Brazilian brands

The Italian fair Micam, regarded as the largest in the world for the footwear industry, will feature 76 Brazilian brands, which will join another 1.4 thousand exhibitors from 30 countries that manufacture footwear. They will be exhibiting their products for the Winter 2020 season from February 16 to 19, in Milan. The participation is supported by the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Abicalçados' Trade Promotion analyst Paola Pontin will accompany the action. She highlights that the expectation is positive, given the appreciation of the dollar, which makes the Brazilian price more competitive abroad, as well as the prospects for the trade agreement between Mercosur and the European Union, signed in June 2019. With more than 50 thousand visitors, the Italian trade show receives many European buyers, who, according to Pontin, "have been looking more closely at the Brazilian product" due to the expected ratification of the trade agreement. According to her, countries in the European Union imported 21.6 million Brazilian pairs last year, for which USD 162 million were paid, a 22% increase in volume and an 8.4% increase in revenues, well above the general average (0.9% positive in terms of volume and 0.9% negative in terms of revenues).

In addition to the trading platform, five Brazilian brands will be at Micam's fashion show, which has great international visibility. The brands Schutz, Ramarim, Comfortflex, Suzana Santos, and Zatz participate in the event, which is scheduled for February 16 and 18.

According to Pontin, the Italian trade show is the most profitable in the roster of events supported by the Brazilian Footwear internationally. In February last year, the trade show generated USD 24.37 million.

The brands Jorge Bischoff, Loucos & Santos, Luz da Lua, Capodarte, Dumond, Guilhermina, GVD International, Arezzo, Schutz, Ferracini 24h,Pegada, Democrata, Ferricelli, Shoetherapy, Savelli, Opananken Antitensor, Bibi, Diversão, Klin, World Colors, Ortopé, Kidy, Pimpolho, Piccadilly, So.Si, Invoice, Andacco, Smidt, Vizzano, Beira Rio Conforto, Moleca, Molekinha, Modare Ultraconforto, Molekinho, Actvitta, Madeira Brasil, Verofatto, Cecconello, La Femme, Stéphanie Classic, Ramarim, Comfortflex, Capelli Rossi, Tabita, Wirth, Carrano, Suzana Santos, Renata Mello, Azillê, Art's Brasil, Ala, Zatz, Cristófoli, Camminare, Divalesi, Werner, Killana, Di Valentini, L'Atelier, Usaflex, Andine, Awana, Petite Jolie, Kildare, Anatomic & Co, Moema, Sollu, New Comfort, Rider, Ipanema, Grendha, Zaxy, Cartago, Boaonda, Cherry, and Adrun participate in the event.

About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market. Learn more: |

About Apex-Brasil:
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.  Learn more: