International digital rounds generate USD 4.3 million

Market trend promoted to reality by the new coronavirus pandemics, digital business rounds have been generating considerable business for Brazilian footwear companies. In the first semester, according to the report by the Brazilian Association of Footwear Industries (Abicalçados), in the digital rounds with buyers from the United Kingdom (May to August), France (May to September) and Latin America (August), 348.8 thousand pairs were marketed, which generated USD 4.3 million. In total, over 300 meetings were held between Brazilian footwear brands and importers from the target countries of the action. The promotion was by Brazilian Footwear, a program of support for footwear exports maintained by Abicalçados in partnership with the Brazilian Agency for Export and Investment Promotion (Apex-Brazil).


The Commercial Promotion analyst of Abicalçados, Paola Pontin, highlights that 44 Brazilian brands participated in the rounds. “There is an increasing demand for this type of event. Digitization, not only of negotiations in the internal market, but also international, is a reality for the national footwear sector", she assesses. According to her, there are logistical and cost advantages for companies, vital factors for financial reorganization after the severe crisis caused by the new coronavirus pandemics.



The business rounds took place at a time of recovery in Brazilian footwear exports. Between January and October, according to data prepared by Abicalçados, exports totaled 99 million pairs, generating USD 712.4 million, increases of 32.2% in volume and 30.7% in revenue in relation to the same interim last year. In comparison with the cumulative in 2019, footwear exports are 2.7% higher in volume and 13.2% lower in dollars. 


Participated in the rounds of digital shoppers in the United Kingdom, France, and Latin America the brands Marina Mello, Killana, Capelli Rossi, Pegada, GVD, Vizzano, Petite Jolie, Werner, BSB, Irá Salles, Adrun, Andacco, Pampili, Bibi, CCR, Cristófoli, Melissa, Sapateamo, Suzana Santos, Ferrucci, Vicenza, Klin, Voices, Cecconello, Kildare, Piccadilly, PG4 Galleria, Intershoes, Kidy, Diversão, Coca-Cola, Kasual Calçados, Ramarim, Outer, Brasil Boots, Stir, Nesk, Donna Carlota, Arena, Usaflex, Labana, ARK and Parô.


About Brazilian Footwear:

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, commercial promotion and image actions aimed at the international market. See more: |


About Apex-Brazil:

The Brazilian agency for the promotion of exports and investments (Apex-Brazil) acts to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, Apex-Brasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. See more: