Discover the Brazilian brands at Joor

Regarded as the largest B2B (business to business) e-commerce platform in the world, Joor features the excellence of some of the main Brazilian footwear brands. The project powered by Joor introduces the Brazilian brands Pegada, Petite Jolie, Schutz, Piccadilly, Byara, Paula Torres, Ammabile, Smidt Shoes, Cecconello, Vizzano, Stéphanie Classic, Anatomic Shoes, Luiza Barcelos, Sarah Chofakian, Carrano and Democrata. The initiative has the support of the Brazilian Footwear project – carried in partnership between Abicalçados and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The coordinator of Abicalçados' Trade Promotion Unit, Letícia Masselli, highlights the positive expectations about trade promotion, especially in the U.S. market, which accounted for 20% of all Brazilian footwear exports last year. "The platform also features over 200 thousand registered buyers from 144 countries, 40% of them from the United States," says the coordinator, adding that some of the main U.S. players require the supplier to be present in the platform to conduct negotiations. "It is seen as a matter of security and credibility," she stresses. 

As a main distinguishing feature, in addition to being able to use all the sales tools that the platform provides, the brands participating in the action are able to sell directly to the customer, in an entirely digital way.  

See the participating brands:


Created in 1989, Pegada provides a wide range of products, serving men, women, and children with models of boots, shoes, dress sneakers, flip-flops, and loafers. One of the distinguishing features of Pegada is the investment in comfort technologies. The Levitech and Amortech technologies, developed by the company, provide lightness and shock absorption. 

Colorful, fun, and stylish! These are some of the main attributes of the brand of women's shoes manufactured with PVC plastic.


Manufactured by the group Arezzo&Co, Schutz invests significantly in researching trends and developing new materials and technologies to create its highly sophisticated portfolio, which follows major trends. The brand features shoes, handbags, and accessories in its mix.


One of the most traditional footwear brands in Brazil, Piccadilly was established in 1955. Currently, it manufactures more than five million shoes every year. Its products focus on comfort and design, rendering fashion trends that are modern and suitable for all styles of women. 


With over 20 years of history, Byara manufactures shoes with synthetic materials and cotton for women with a modern profile. In addition to sustainability, the company focuses on comfortable, trendy products that follow the main market trends. 


Betting on handmade shoes for a luxury market, the brand stands out due to its designer fashion and use of behavioral references as a source of inspiration. The inspiration behind the Paula Torres brand comes from the designer's passion for Brazilian architecture and design. Paula delves into this world by traveling and researching to create unique and copyrighted pieces that also value domestic raw materials and labor. The collections provide many options for women to wear at any moment during the day.


Ammabile is a young brand that conveys lightness and colors. Its main raw material, sustainable exotic leather, features details of textures that enrich its handmade work. The brand faces the challenge of transforming it into noble, durable pieces that stand out among the productions.


Innovative, Smidt Shoes was created to combine design and quality. Manufacturing leather shoes, the brand is in tune with the urban, modern lifestyle. It develops the concept of going beyond the production of shoes, rendering the state of mind of contemporary women in its design. 


Manufacturing shoes without using animal raw materials, Cecconello stands out due to the unique design and style of its products. It features a complete mix of products that are accessible to all women.


Produced by one of the largest footwear factories in Brazil – Beira Rio – Vizzano is a brand with an eye for fashion and geared towards sophisticated women who do not lack personality. The shoes are manufactured with synthetic materials.  


The brand's collections follow the plurality and lifestyle of contemporary women, making them feel confident and comfortable on the most diverse occasions. 


Comfort has and always will be at the heart of Anatomic Shoes. Designed in the UK, Anatomic Shoes take the best from refined British style and attention to detail. They are then handcrafted in Brazil using the latest shoe-making technology and finest quality materials.

With footwear collections catering to men, women, and children, Anatomic maintains its reputation for high-quality shoes and outstanding customer service thanks to a team who are passionate about providing the best footwear for the entire family.


With a colorful mood combined with technological, distinguished materials, such as nylon, crystals, and matelassé textiles, fashion works with high-fashion shoes. They are accessories, handbags, mules, sandals, sneakers, and boots that promise to attract sophisticated women. 


Sarah Chofakian is a Brazilian designer that creates handmade women's leather shoes and accessories. The brand manufactures shoes with a handmade process, with small details that make all the difference and turn its products into distinguished pieces. 


Inspired by the universe of art and architecture and by hints of contemporary culture, the brand creates more than a thousand new models every year. They are divided into different collections.


Created in 1983, Democrata connects the men's references and experiences with modern-day lifestyle. The brand that today exports to more than 80 countries was pionner in the production of men's shoes with comfort soles.

About the Brazilian Footwear:

The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through actions aimed at development, trade promotion, and image, focusing on the international market. Learn more: |

About Apex-Brasil:

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand. Learn more: