Brazilian footwear brands turn into content for U.S. influencers

The 2019 edition of the Digital Influencer Project - DIP had the objective of presenting Brazil's diversity, beauties, and culture while promoting Brazilian footwear brands in the United States, all through the eyes of opinion formers from the target market.  From November 2 to 6, the coast of the state of Alagoas became the setting for photo shoots and exclusive experiences for digital influencers Natalie Suarez (@natalieoffduty) and Dylana Suarez (@dylanasuarez). They were invited to come to the country by the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Known as the Suarez Sisters, they are models, photographers, and fashionistas. They live in New York and have thousands of followers in their social networks. Together, they total over 850 thousand followers on Instagram, main platform they work with. The duo shared the trip on their social media channels, mainly on their Instagram Stories, and presented the participating brands to their followers. This was Dylana Suarez' third trip to Brazil; she is married to a Brazilian. However, it was her first trip to the Northeast. Natalie Suarez, in turn, had never been to the country.

During their days in Alagoas, the fashionistas photographed in the main sights in the city of Maceió and had typical experiences of the region provided by some participating brands. Abicalçados' Image Promotion analyst, Luana Chinazzo, highlights that this edition was able to convey all of Brazil's diversity, both through the participating brands and the activities.  "We went from the river to the sea, from historic cities to a mangrove. They were able to wear different styles of shoes, both heels and flats, always in sync with the environment.  The content they created is rich and demonstrates how our country is plural," she said. 

The sisters' first experience in Alagoas, promoted by the brand Insecta, was a visit to Associação Peixe-boi [Association for the Manatee], a community organization made up of riverside residents, fishermen, students, and residents of the cities of Porto de Pedras and São Miguel dos Milagres. They work to protect marine manatees, which are the most endangered aquatic mammals in the country nowadays. After the outing, a lunch with non-animal foods was served to end the moment with something that is just like the vegan brand. 

On the following day, the influencers were invited by Petite Jolie for a motorboat ride through some of the main beaches in the region. The ride lasted until sunset. It generated beautiful photographic and video records and charmed the guests. "I did not think I would find rock formations like the ones I saw in U.S. deserts here in Brazil. The sunset on the rocks is gorgeous!" said Dylana Suarez, referring to the cliffs at Gunga beach.

Their last experience was a visit to the historic city of Marechal Deodoro, provided by Vicenza. There, the guests visited Associação das Mulheres Rendeiras [Association of Female Lacemakers] and learned how to make filet lace, typical of the region. After the activity, they also visited the main sights and took pictures for the footwear brand. "The trip was very inspiring and educational. It was very nice to get to know more remote destinations. I was able to have fun, relax, and create much content. The best trip!," said Natalie Suarez. "Our days here were great! We loved all the places. We shot some of our best content here.  I hope to come back soon," added Dylana Suarez. In addition to the experiences, the Americans participated in photo shoots for Melissa and Cecconello.

Quality and comfort
Regarding Brazilian shoes, they highlighted the quality and comfort of the products. They already knew some Brazilian brands, but were surprised by the variety of styles, all comfortable. According to the influencers, all models they wore were well made and versatile.  "I had already heard about Brazilian shoes; the materials used seem to be great. I thought they were very comfortable, great to travel," assessed Natalie Suarez.

Dylana Suarez also highlighted the colors used in the models. "I would certainly buy Brazilian shoes; I became a fan of some brands. I love how they play with colors and create styles that look just like summer," she said. "I believe that the Brazilian brands are very passionate about what they do, therefore they go above and beyond to create products that fit well and are pretty," the fashionista added.

About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market. Learn more: |

About Apex-Brasil:
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.   Learn more: