Abicalçados, Abit and Apex-Brasil launch video on children's fashion in Russia


04.04.2019 -


Aiming to assist companies that wish to increase their footwear and clothing exports -- or begin exporting -- to Russia, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) launched a video on the children's fashion segment, featuring retailers and experts on that market. The action was supported by the internationalization branches of the Brazilian Footwear Industries Association (Abicalçados) and of the Brazilian Textile and Apparel Industry Association (Abit), Brazilian Footwear and TexBrasil.

Consuming over 420 million pairs of shoes per year, Russia is regarded as an important, strategic market for the companies. "Most of the shoes consumed in Russia are imported. Last year, this figure reached nearly 280 million pairs, mainly from China," says the analyst of Abicalçados' Trade Promotion Unit, Ruisa Scheffel. And the children's market, detailed in the video with experts, has been growing around 10% a year. 'With 30 million children, there is a constant demand for the segment of Russian children's fashion," the analyst adds.

On the other hand, some tips are important to take advantage of that market, such as manufacturing shoes with no toxic substances, featuring lining or inner cold protection membranes, and, above all, comfortable.  "Russia is an important market for the Brazilian footwear industry; however, the brands that are interested in working continuously with this market need to adjust to the demands imposed by the market, especially by the customer," Scheffel concludes. 



In the first three months of the year, Russian companies imported 458 thousand pairs of Brazilian shoes, for which US$ 4.46 million were paid. There was a 121% increase in volume and a 46% increase in revenues in relation to the same period of 2018.


The video is available on YouTube, through the link