Brazilian Footwear is an initiative from Abicalçados, in partnership with Apex-Brasil.


The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.

Purposes of the project:

• Increasing exports of Brazilian brands
• Signaling strategic directions for companies in the sector
• Promoting development to export
• Leveraging business opportunities
• Promoting Brazil, Brazilian footwear, and its brands.

About Apex-Brasil:

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.
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The Brazilian Footwear has five main target markets spread across three continents. These countries receive a series of activities that aim to promote the Brazil brand and to stimulate the sale of Brazilian shoes.

• France
• China
• Peru
• United States
• United Kingdom