Brazilian Footwear is an initiative from Abicalçados, in partnership with ApexBrasil.


Brazilian Footwear is the Brazilian footwear export incentive program developed by Abicalçados in partnership with the Brazilian Agency for Export and Investment Promotion (ApexBrasil). Created in 2000, it aims to increase the presence of the Brazilian footwear industry and its brands in the international market. With the support of the program, commercial promotion actions are promoted, such as the participation of Brazilian brands in international trade fairs and business rounds, and also image actions that seek to strengthen national brands, as well as the identity of the Made in Brazil shoes.

Purposes of the project:

• Leverage Brazilian footwear exports
• Promote business opportunities
• Promoting export competitiveness and development
• Point out strategic directions for companies in the sector
• Highlight Brazil, Brazilian footwear and its brands

About Abicalçados:
Founded in 1983, Abicalçados is headquartered in Novo Hamburgo / RS, a gaucho city known as the National Capital of Footwear and home to the main national entities representing the footwear chain. With associates of all sizes and accounting for more than 65% of the total number of pairs produced in the country, Abicalçados represents an industry that brings together more than 5 thousand factories that directly employ more than 280 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more:

About ApexBrasil:
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more:


For the 2022-2023 biennium of Brazilian Footwear, six countries were defined as target markets of the program. With a different strategy for each market, these countries, which are located over three continents, receive several commercial and image promotion actions that aim to promote Brazil and stimulate the commercialization of Brazilian footwear for both the B2B (business to business) audience as for the B2C (business to consumer).

• Colombia
• United States
• France
• United Kingdom
• South Korea
• United Arab Emirates