Italian footwear fair will feature 44 Brazilian brands

Regarded as the most internationalized footwear fair in the world, the 93rd edition of Expo Riva Schuh will feature 44 Brazilian brands. The fair takes place in Riva Del Garda, Italy, from January 11 to 14. The participation is made possible through the incentive provided by the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Having generated over USD 34 million for Brazilian brands in last year's January edition, the fair is one of the best in the planet when it comes to sales volume. "The first edition of the year – the fair also takes place in June – plays an important role because it marks the beginning of the international calendar of fairs and because it enables adjustments for sales during the year. It is also a great opportunity to foster the relationship with the market and with distributors from all over the world, especially from Europe," says Abicalçados' Trade Promotion analyst Ruísa Scheffel. In 2020, the fair will likely receive buyers from more than 100 countries.

There is a positive expectation concerning business, supported by the favorable exchange rate, with the dollar remaining at around R$ 4 for months, which allows Brazilian footwear manufacturers to set more competitive prices in the international market.  Between January and November 2019 (most recent data available), more than 104.2 million pairs were shipped abroad, generating USD 886.3 million, 3.8% more than in the same period in 2018.

Expo Riva Schuh
With around 1.5 thousand exhibitors from 40 countries, Expo Riva Schuh receives a qualified contingent of visitors, from buyers with great decision-making power to distributors for major chains.

The brands Klin, Werner, Andacco, Carrano, Madeira Brasil, Verofatto, Piccadilly, Pegada, Vizzano, Beira Rio Conforto, Moleca, Molekinha, Molekinho, Modare Ultraconforto, Usaflex, Tabita, Pampili, Jorge Bischoff, Loucos & Santos, Ramarim, Comfortflex, Whoop, Stéphanie Classic, Cristofoli, Suzana Santos, Renata Mello, Shoetherapy, Democrata, Sollu, Pimpolho, Indiana Colours of Brazil, Grendha, Grendene Kids, Copacabana, Cartago, Capodarte, ADG Export, Adrun, GVD International, Awana, Itapuã, Dakota, Cecconello, and NMD Brazil participate in the Italian fair supported by the Brazilian Footwear.

About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market. Learn more: |

About Apex-Brasil:
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.  Learn more: